About Shay Bollard


Shay BollardShay has excellent 3rd level qualifications; an Honours Business Studies Degree and a Masters in Business Studies specialising in Travel & Tourism Management from the Smurfit School of Business at UCD. He has been working in the marketing sector since 2001 when he opened an office for the Cyprus National Tourism Organisation in the role of Marketing Manager. He worked this role for six years before taking a Sales & Marketing position with a tour operator, GMT.


In September ‘08 Shay began work in the retail sector when he commenced employment with Douglas Newman Good Commercial (DNGC) at MacDonagh Junction Shopping Centre in Kilkenny. As a result of hard work, creative marketing, excellent PR and numerous community and retail based events to engage with shoppers MacDonagh Junction quickly saw new stores opening and in-store sales increasing over a 16 month period.


Shay then started his own business Footfall Marketing in January 2010 with MacDonagh Junction and City Square his first two partners. In spite of the economic downturn both centres have had strong starts to 2010 and look forward to positive progress throughout the rest of the year.

As well as retail Shay also works in the golf and leisure industries with experience gained through his years working with the Cyprus Tourism Organisation and a golf website IrishGreenFees.ie


Current Partners

Footfall Marketing is currently working in conjunction with

  • City Square Shopping Centre, Waterford
  • MacDonagh Junction Shopping Centre, Kilkenny
  • Bollards Pub, Castlecomer, Co Kilkenny
  • IrishGreenFees.ie
  • Castlecomer Golf Club, Co Kilkenny


FootFall Marketing specialises in:


Small Businesses

focusing on Retailers, Pubs & Restaurants

Shopping Centres

focusing on events, advertising, PR & sponsorship

Tourism & Golf Clubs

CRM, DBM and advertising


Shay Bollard has worked with us here at MacDonagh Junction since September 2008 and has been hugely instrumental in the successful marketing of the South East's largest shopping centre. He is both extremely innovative and creative and possesses the talent, skills and professionalism required for delivering on the marketing targets and strategy set for him each year to date.

Donie Butler
Centre Manager
MacDonagh Junction, Kilkenny

Best of Breed Suppliers

Footfall Marketing works with local printers as a means of maintaining local relationships and supporting local businesses. Branding is a key part of marketing to give businesses an identity and Brandbox Creative is the main consultant working with FootFall Marketing in this area.